Campaign for St. George Spirits, a distillery in Alameda, California. The goal was to brand their three gin flavors; Terroir, Botanivore and Dry Rye. Our focus was to target different communities in San Francisco based on the gin’s flavor with a humorous tonality.
Team members; Bryan Jhung, Art Director and Gabriella Martinsson, Creative Strategist.
My role: BrandStrategist, Copywriter and Art Director.
This project was an integrated campaign for Naja, a lingerie brand based in San Francisco, California. We chose Naja as a client because we saw incredible potential in their brand and their passion for empowering women. We saw even more potential in reaching out and empowering women with their specific collection called "Nude for All". During the course of four months, my team member and I researched the brand and developed a new brand strategy and campaign executions for their "Nude for All" collection. Our goal was to emphasize and communicate Naja's ethos about female empowerment, body positivity and diversity by using multi-platforms and targeting all the strong women who feel comfortable in the nude.
Team member: Gabriella Martinsson, Brand Strategist, Copywriter and Art Director.
Branded Content Video
Here's to strong women.
Naja Subway Ride Video
Naja + Iskra Lawrence
My role: Social Media Strategist.
This project was about developing a social media strategy for Westworld park, based on the famous HBO TV-show. The business goal was to increase repeat visitation within their current target audience. The campaign is a hashtag and gamification campaign. I decided to give former visitors the option to live out their complete fantasy by requesting a storyline within the park as they book their stay. I also partnered up with influencers and used Instagram Live as the main platform for gamification content.
My role: Copywriter and Art Director.
Instead of ”show and tell” in an ad for headache, I was inspired to show what Advil can do for the consumer and focus on the relief it gives the consumer. I photoshopped paper butterflies, designed by Jacqueline Jean, and made them into a print ad. This is the result of how Advil for Headache is turned into something positive.
My role: CreativeStrategist and Researcher.
My goal was to develop a strategic plan and possible executions to increase sales for chocolate brand Toblerone. Through primary and secondary research during the course of three weeks, I gathered information on how to make Toblerone the number one sold chocolate at airports.
My role: CreativeStrategist and Copywriter.
Organic Makers is a DIY skin care brand in Sweden who, in this project, we decided to launch in the US. As a strategist and copywriter on this project, we decided to focus on the DIY experience but with the help from influencers known as skincare experts. Our idea was to create a DIY experience on the website so the consumer could use drag and drop features to make their own custom skin care products. Our goal was to make sure the launch in the US had a cohesive tone that is already established within their brand in Sweden. We also created a branded content video to be displayed on the main page of their US website, capturing Organic Makers essence and tone.
Team members; Bryan Jhung, Art Director, Gabriella Martinsson, Creative Strategist and Joey lamartino Larsen, Editor.
Branded Content Video
My role: CreativeStrategist, Copywriter and Art Director.
This is a lookbook of the beautiful island Fiji, displaying the history and tourism of Fiji. The strategy behind this project was to highlight the true history of Fiji from a minimalistic design point of view.
Team member: Gabriella Martinsson, Creative Strategist.
My role: CreativeStrategist, UX Designer, Copywriter and Art Director.
I have always been looking for a more efficient way to read and write blogs. So I created an app doing just that. The word "inspiration" has been my guideline in the process of creating the app Blogosphere. It is a word I have wanted to reflect in the design of the app, branding and advertising. My print ads showcase just that; how the user is welcomed into a world of inspiration. The ads also showcase how everyone can be a writer by using the app. I wanted to display these two main campaigns with a strong focal point in the ads as well with a captivating copy and a clear message.
From everything I eat to people I love, I want it captured. Photography is a passion of mine. These are a collection of photos I have taken throughout my travels and adventures. From photographing sunny restaurant visits in France to taking portraits in the archipelago of Sweden.
Camera: Nikon D500 Black Digital SLR.
A couple years back I was introduced to creative writing and the beauty in poems. It was the first time I didn't have any guidelines or restrictions. I was told to sit down, write and come back with my thoughts. And I did.
Creative writing led me to pursue copywriting. I was intrigued by storytelling in advertising. I become inspired by the challenge of communicating short texts with a memorable and powerful message that a campaign should have.