THE CHAMPAGNE OF SWEATERS
Holiday campaign for this popular champagne brand among Gen Z and young Millennials, with the customized '“hot mess” ugly sweater in focus. By encouraging André fans to engage with the social posts, a few lucky people were surprised with the hottest holiday item: the sweater. The campaign drove outsize engagement on social media.
Campaign featured in Adweek. Hover photos for captions.
To hear more about my role as a Creative Strategist and Assistant Account Manager for André Champagne, contact me!
Team: Odysseus Arms.
CEO: Libby Brockhoff. ECD/Partner: Franklin Tipton. Account Director: Kelly Kruse. Assistant Account Manager and Creative Strategist: Caroline Sinclair. Associate Creative Director: Jarrod Gustin. Associate Creative Director: Madeline Lambie. Producer: Shirley Liang.