ANDRÉ CHAMPAGNE

THE CHAMPAGNE OF SWEATERS

 

Holiday campaign for this popular champagne brand among Gen Z and young Millennials, with the customized '“hot mess” ugly sweater in focus. By encouraging André fans to engage with the social posts, a few lucky people were surprised with the hottest holiday item: the sweater. The campaign drove outsize engagement on social media.

Campaign featured in Adweek. Hover photos for captions.

To hear more about my role as a Creative Strategist and Assistant Account Manager for André Champagne, contact me!

 

Caption: Get the holiday party started with *The Champagne of Sweaters* 🥂 Tag your grandma 👵

Caption: Thanksgiving    #Mood   : Keep the cocktails flowing by any means necessary. (Model pictured in the limited edition Champagne of Sweaters) 💅

Caption: Thanksgiving #Mood: Keep the cocktails flowing by any means necessary. (Model pictured in the limited edition Champagne of Sweaters) 💅

Caption: @HoneyMahogany letting us have it in *The Champagne of Sweaters.* Tag your parents to tell them you’re coming home for the holidays 🎁👋

Caption: @HoneyMahogany letting us have it in *The Champagne of Sweaters.* Tag your parents to tell them you’re coming home for the holidays 🎁👋

Caption: It’s the most wonderful time of the year. ~*Celebrate*~ in the Champagne of Sweaters. Tag your elf friend.

Caption: It’s the most wonderful time of the year. ~*Celebrate*~ in the
Champagne of Sweaters. Tag your elf friend.

Caption: The André Holiday Sweater looks better in pairs. Tag your favorite roommate 👯‍♂️💕

Caption: The André Holiday Sweater looks better in pairs. Tag your favorite roommate 👯‍♂️💕

Caption: This week’s weather forecast: festive with a chance of snuggly. Tag a friend who needs to bundle up in the limited edition André Holiday Sweater 🍂🥂

Caption: CUZ WE SLEIGH. Tag someone cute and furry 🐶Models pictured in *The Champagne of Sweaters* (size XXXXS) 🍾

Caption: CUZ WE SLEIGH. Tag someone cute and furry 🐶Models pictured in *The Champagne of Sweaters* (size XXXXS) 🍾

Caption: When your team is #2 and the holidays are #1 🎄💕Tag a friend who needs *The Champagne of Sweaters* in their life 🥂

Caption: When your team is #2 and the holidays are #1 🎄💕Tag a friend who needs *The Champagne of Sweaters* in their life 🥂

Caption: Don’t call it ugly 💅 Tag a friend who needs *The Champagne of Sweaters* in their life

Caption: Don’t call it ugly 💅 Tag a friend who needs *The Champagne of Sweaters* in their life

Caption: Spot the difference!

Caption: Spot the difference!

Caption: The André Holiday Sweater is here. Tag a friend who would sleigh this look.

Caption: The André Holiday Sweater is here. Tag a friend who would sleigh this look.

Caption: Fresh to death. The *Champagne of Sweaters* is the coolest trend this fall. Comment if you agree 💀💯

Caption: Fresh to death. The *Champagne of Sweaters* is the coolest trend this fall. Comment if you agree 💀💯

Caption: You like what you see? 😉 Presenting: The Champagne of Sweaters 🍾 Tag a friend who would look hot in this look 🔥

Caption: You like what you see? 😉 Presenting: The Champagne of Sweaters 🍾 Tag a friend who would look hot in this look 🔥

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Team: Odysseus Arms.
CEO: Libby Brockhoff. ECD/Partner: Franklin Tipton. Account Director: Kelly Kruse. Assistant Account Manager and Creative Strategist: Caroline Sinclair. Associate Creative Director: Jarrod Gustin. Associate Creative Director: Madeline Lambie. Producer: Shirley Liang.