Barefoot Wine, the world’s highest-selling wine by volume and with a following of 1.5 million people on social media. We gave people a reason to adore Barefoot beyond their delicious product. The content drove 7x the impressions we paid for. With double the industry average ad recall rate.
Additional strategic work for Barefoot Wine: consumer research and learnings through Odysseus Arms ThirdEye™ for Barefoot Spritzers, Barefoot on Tap, Barefoot Rosé and Barefoot Bubbly. Creative brief enhancing the Barefoot Wine shopping experience at Walmart. Retention messaging. Brand strategy. Social media strategy. Trend insights.
To hear more about my work as a Creative Strategist for Barefoot Wine, contact me!
Team: Odysseus Arms.
CEO: Libby Brockhoff. ECD/Partner: Franklin Tipton. Managing Director: Eric Dunn. Account Director: Kelly Kruse. Creative Strategist: Caroline Sinclair. Associate Creative Director: Jarrod Gustin. Associate Creative Director: Madeline Lambie. Producer: Shirley Liang.