THE DIGITAL VERSION OF A BLOCK PARTY
With an aging audience our goal was to modernize this beloved American brand and connect with Millennials. This is a wine famous for gatherings and backyard parties in neighborhoods across the country, Carlo Rossi brings people together and is easily liked by many because it’s delightfully satisfying. We created cheeky, relatable and unpretentious content for consumers on a budget. Several bad jokes and fantastical ideas later, it’s now the top 5 brand in the world’s largest winery, E&J Gallo, with a following of 500k+ people on social.
Hover photos for captions.
Additional strategic work for Carlo Rossi: product launch of the OTS 750mL format, brand positioning, social media strategy, consumer research and focus groups.
To hear more about my work as a Creative Strategist and Assistant Account Manager for Carlo Rossi, contact me!
Team: Odysseus Arms.
CEO: Libby Brockhoff. ECD/Partner: Franklin Tipton. Managing Director: Eric Dunn. Creative Strategist and Assistant Account Manager: Caroline Sinclair. Associate Creative Director: Jarrod Gustin. Associate Creative Director: Madeline Lambie. Art Director: Katherine Stewart.