CARLO ROSSI

THE DIGITAL VERSION OF A BLOCK PARTY

 

With an aging audience our goal was to modernize this beloved American brand and connect with Millennials. This is a wine famous for gatherings and backyard parties in neighborhoods across the country, Carlo Rossi brings people together and is easily liked by many because it’s delightfully satisfying. We created cheeky, relatable and unpretentious content for consumers on a budget. Several bad jokes and fantastical ideas later, it’s now the top 5 brand in the world’s largest winery, E&J Gallo, with a following of 500k+ people on social.

Hover photos for captions.

Additional strategic work for Carlo Rossi: product launch of the OTS 750mL format, brand positioning, social media strategy, consumer research and focus groups.

To hear more about my work as a Creative Strategist and Assistant Account Manager for Carlo Rossi, contact me!

 
Heavy is the head that wears the crown. (9.6 pounds to be exact.) Shout out to all our Rossi Queens doing the heavy lifting.    #RossiSangriaQueens

Heavy is the head that wears the crown. (9.6 pounds to be exact.) Shout out to all our Rossi Queens doing the heavy lifting. #RossiSangriaQueens

Don’t follow trends... start them. The Knitted Jug Hat: the hottest look this fall season.    #RossiNation

Don’t follow trends... start them. The Knitted Jug Hat: the hottest look this fall season. #RossiNation

Yes, we want to make this gorgeous Rossi Moscato Sangria drink too. For now, we can only dream about these mini jugs!

Yes, we want to make this gorgeous Rossi Moscato Sangria drink too. For now, we can only dream about these mini jugs!

A fun night with my girls sounds terrible... said no one ever ;)

A fun night with my girls sounds terrible... said no one ever ;)

Spark up your night with a jug full of light. Fill up your Rossi jug with a starry sky this 4th of July.    #TwinkleJug

Spark up your night with a jug full of light. Fill up your Rossi jug with a starry sky this 4th of July. #TwinkleJug

You bring the pool.. We’ll bring the party.    #RossiParty

You bring the pool.. We’ll bring the party. #RossiParty

Keep your wine within reaching distance at all times with the Carlo Rossi    #GrannyPack

Keep your wine within reaching distance at all times with the Carlo Rossi #GrannyPack

When life gives you snow, add wine. Sangria snow cones are officially a thing.    #RaiseYourRossi

When life gives you snow, add wine. Sangria snow cones are officially a thing. #RaiseYourRossi

WHAT... ARE... THOSE? The boot sandal trend has not gone unnoticed at Carlo Rossi Innovation Labs. As self proclaimed fashionistas, you’ll see us strutting around in these all summer with a jug of Rossi Sangria.    #WhatAreThose       #RossiBootSandals    #SangriaNation

WHAT... ARE... THOSE? The boot sandal trend has not gone unnoticed at Carlo Rossi Innovation Labs. As self proclaimed fashionistas, you’ll see us strutting around in these all summer with a jug of Rossi Sangria. #WhatAreThose #RossiBootSandals#SangriaNation

We always knew ripped jeans had a bigger purpose in this world.    #HolyJeans       #WineWednesday

We always knew ripped jeans had a bigger purpose in this world. #HolyJeans #WineWednesday

When they say the dress code is "cocktail attire." Who would rock this Carlo Rossi party dress?

When they say the dress code is "cocktail attire." Who would rock this Carlo Rossi party dress?

Tons of leftover Rossi jugs? Turn them into a rainbow of flavors with a DIY popcorn bar.

Tons of leftover Rossi jugs? Turn them into a rainbow of flavors with a DIY popcorn bar.

It's officially fall! Learn how to make autumn slushies using Carlo Rossi Moscato Sangria, ice cubes and apples. Ready? Set. Holidays!    http://www.carlorossi.com/node/88

It's officially fall! Learn how to make autumn slushies using Carlo Rossi Moscato Sangria, ice cubes and apples. Ready? Set. Holidays! http://www.carlorossi.com/node/88

Hello people... we just solved summer. Prep for your backyard bbq by filling jars with fruit. Come party time, just pick one and pour in your favorite wine.    #boom       #SummerRecipe       #Sangria

Hello people... we just solved summer. Prep for your backyard bbq by filling jars with fruit. Come party time, just pick one and pour in your favorite wine. #boom #SummerRecipe #Sangria

This dynamic duo wears pink. 💖🍓   #PinkMoscatoSangria    with    #PinkChocolateStrawberries

This dynamic duo wears pink. 💖🍓#PinkMoscatoSangria with #PinkChocolateStrawberries

You can’t celebrate Rossi’s Pink Moscato Sangria without cake. Pour it up!

You can’t celebrate Rossi’s Pink Moscato Sangria without cake. Pour it up!

Packing light is overrated. Tag your summer hiking buddy!    #RoadDog       #Summer       #RossiSangria

Packing light is overrated. Tag your summer hiking buddy! #RoadDog #Summer #RossiSangria

Oh yes, it’s a genuine Rossi. Should we make these?    #RossiOriginal       #RossiSangria

Oh yes, it’s a genuine Rossi. Should we make these? #RossiOriginal #RossiSangria

Hey, New York. We’re ready for our front row seat.    #FashionWeek       #WineDress       #RaiseYourRossi

Hey, New York. We’re ready for our front row seat. #FashionWeek #WineDress #RaiseYourRossi

If you need a home makeover, you know who to call.    #RossiDesign       #WelcomeToOurCrib

If you need a home makeover, you know who to call. #RossiDesign #WelcomeToOurCrib

It’s all fun and games until someone drinks your favorite wine. Lock it up, friends.    #FridgeLocker

It’s all fun and games until someone drinks your favorite wine. Lock it up, friends. #FridgeLocker

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Don’t toss out those jugs quite yet! We have an idea ;)

Don’t toss out those jugs quite yet! We have an idea ;)

What’s cooler than a beach sunset? Our jug plastic cooler is ready for ya.    #RossiSangria

What’s cooler than a beach sunset? Our jug plastic cooler is ready for ya. #RossiSangria

We stepped out of our comfort zones on this one. Testing out this high-end backpack with a shiny finish to carry our jugs home.    #CarryOn    #RossiLabs       #RaiseYourRossi

We stepped out of our comfort zones on this one. Testing out this high-end backpack with a shiny finish to carry our jugs home. #CarryOn#RossiLabs #RaiseYourRossi

Date night was a success. 🐶 💕    #RossiDateNight

Date night was a success. 🐶 💕 #RossiDateNight

You can be the big spoon 😉.    #RaiseYourRossi

You can be the big spoon 😉. #RaiseYourRossi

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Facebook Cover Photo

Facebook Cover Photo

Carlo Rossi Wine Blog

Carlo Rossi Wine Blog

Carlo Rossi Wine Blog

Carlo Rossi Wine Blog

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Team: Odysseus Arms.
CEO: Libby Brockhoff. ECD/Partner: Franklin Tipton. Managing Director: Eric Dunn. Creative Strategist and Assistant Account Manager: Caroline Sinclair. Associate Creative Director: Jarrod Gustin. Associate Creative Director: Madeline Lambie. Art Director: Katherine Stewart.