CARLO ROSSI

THE DIGITAL VERSION OF A BLOCK PARTY

With an aging audience our goal was to modernize this beloved American brand and connect with Millennials. This is a wine famous for gatherings and backyard parties in neighborhoods across the country, Carlo Rossi brings people together and is easily liked by many because it’s delightfully satisfying. We created cheeky, relatable and unpretentious content for consumers on a budget. Several bad jokes and fantastical ideas later, it’s now the top 5 brand in the world’s largest winery, E&J Gallo, with a following of 500k+ people on social.

Hover photos for captions.

Additional strategic work for Carlo Rossi: product launch of the OTS 750mL format, brand positioning, social media strategy, consumer research and focus groups.

To hear more about my work as a Jr. Creative Strategist/Planner for Carlo Rossi, contact me!

Heavy is the head that wears the crown. (9.6 pounds to be exact.) Shout out to all our Rossi Queens doing the heavy lifting. #RossiSangriaQueens — **Heavy is the head that wears the crown. (9.6 pounds to be exact.) Shout out to all our Rossi Queens doing the heavy lifting.** **#RossiSangriaQueens**

Sangria #Rossistyle. 🍓🍇🍍 #NextLevelSangria#CaribbeanHereWeCome #SeeYaNextYearSnow — **Sangria** **#Rossistyle. 🍓🍇🍍** **#NextLevelSangria#CaribbeanHereWeCome** **#SeeYaNextYearSnow**

Don’t follow trends... start them. The Knitted Jug Hat: the hottest look this fall season. #RossiNation — **Don’t follow trends... start them. The Knitted Jug Hat: the hottest look this fall season.** **#RossiNation**

**Yes, we want to make this gorgeous Rossi Moscato Sangria drink too. For now, we can only dream about these mini jugs!**

**A fun night with my girls sounds terrible... said no one ever ;)**

Spark up your night with a jug full of light. Fill up your Rossi jug with a starry sky this 4th of July. #TwinkleJug — **Spark up your night with a jug full of light. Fill up your Rossi jug with a starry sky this 4th of July.** **#TwinkleJug**

You bring the pool.. We’ll bring the party. #RossiParty — **You bring the pool.. We’ll bring the party.** **#RossiParty**

Keep your wine within reaching distance at all times with the Carlo Rossi #GrannyPack — **Keep your wine within reaching distance at all times with the Carlo Rossi** **#GrannyPack**

When life gives you snow, add wine. Sangria snow cones are officially a thing. #RaiseYourRossi — **When life gives you snow, add wine. Sangria snow cones are officially a thing.** **#RaiseYourRossi**

WHAT... ARE... THOSE? The boot sandal trend has not gone unnoticed at Carlo Rossi Innovation Labs. As self proclaimed fashionistas, you’ll see us strutting around in these all summer with a jug of Rossi Sangria. #WhatAreThose #RossiBootSandals#Sangr… — WHAT... ARE... THOSE? The boot sandal trend has not gone unnoticed at Carlo Rossi Innovation Labs. As self proclaimed fashionistas, you’ll see us strutting around in these all summer with a jug of Rossi Sangria. **#WhatAreThose** **#RossiBootSandals#SangriaNation**

We always knew ripped jeans had a bigger purpose in this world. #HolyJeans #WineWednesday — **We always knew ripped jeans had a bigger purpose in this world.** **#HolyJeans** **#WineWednesday**

**When they say the dress code is "cocktail attire." Who would rock this Carlo Rossi party dress?**

**Tons of leftover Rossi jugs? Turn them into a rainbow of flavors with a DIY popcorn bar.**

It's officially fall! Learn how to make autumn slushies using Carlo Rossi Moscato Sangria, ice cubes and apples. Ready? Set. Holidays! http://www.carlorossi.com/node/88 — **It's officially fall! Learn how to make autumn slushies using Carlo Rossi Moscato Sangria, ice cubes and apples. Ready? Set. Holidays!** **http://www.carlorossi.com/node/88**

Hello people... we just solved summer. Prep for your backyard bbq by filling jars with fruit. Come party time, just pick one and pour in your favorite wine. #boom #SummerRecipe #Sangria — **Hello people... we just solved summer. Prep for your backyard bbq by filling jars with fruit. Come party time, just pick one and pour in your favorite wine.** **#boom** **#SummerRecipe** **#Sangria**

This dynamic duo wears pink. 💖🍓#PinkMoscatoSangria with #PinkChocolateStrawberries — **This dynamic duo wears pink. 💖🍓#PinkMoscatoSangria** **with** **#PinkChocolateStrawberries**

**You can’t celebrate Rossi’s Pink Moscato Sangria without cake. Pour it up!**

Packing light is overrated. Tag your summer hiking buddy! #RoadDog #Summer #RossiSangria — **Packing light is overrated. Tag your summer hiking buddy!** **#RoadDog** **#Summer** **#RossiSangria**

Oh yes, it’s a genuine Rossi. Should we make these? #RossiOriginal #RossiSangria — **Oh yes, it’s a genuine Rossi. Should we make these?** **#RossiOriginal** **#RossiSangria**

Hey, New York. We’re ready for our front row seat. #FashionWeek #WineDress #RaiseYourRossi — **Hey, New York. We’re ready for our front row seat.** **#FashionWeek** **#WineDress** **#RaiseYourRossi**

If you need a home makeover, you know who to call. #RossiDesign #WelcomeToOurCrib — **If you need a home makeover, you know who to call.** **#RossiDesign** **#WelcomeToOurCrib**

It’s all fun and games until someone drinks your favorite wine. Lock it up, friends. #FridgeLocker — **It’s all fun and games until someone drinks your favorite wine. Lock it up, friends.** **#FridgeLocker**

**Don’t toss out those jugs quite yet! We have an idea ;)**

What’s cooler than a beach sunset? Our jug plastic cooler is ready for ya. #RossiSangria — **What’s cooler than a beach sunset? Our jug plastic cooler is ready for ya.** **#RossiSangria**

We stepped out of our comfort zones on this one. Testing out this high-end backpack with a shiny finish to carry our jugs home. #CarryOn#RossiLabs #RaiseYourRossi — **We stepped out of our comfort zones on this one. Testing out this high-end backpack with a shiny finish to carry our jugs home.** **#CarryOn#RossiLabs** **#RaiseYourRossi**

Date night was a success. 🐶 💕 #RossiDateNight — **Date night was a success. 🐶 💕** **#RossiDateNight**

You can be the big spoon 😉. #RaiseYourRossi — **You can be the big spoon 😉.** **#RaiseYourRossi**

Make grandma jealous with rage when you unveil your baking skills #JugPie — Make grandma jealous with rage when you unveil your baking skills **#JugPie**

Fall is in the air. And colorful leaves. Brighten up your autumn with #FallLanterns — Fall is in the air. And colorful leaves. Brighten up your autumn with **#FallLanterns**

If you’re going to jingle... jingle ALL the way. Who wants to crack open one of these dual-purpose ornaments? #RaiseYourRossi — If you’re going to jingle... jingle ALL the way. Who wants to crack open one of these dual-purpose ornaments? **#RaiseYourRossi**

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Team: Odysseus Arms.
CEO: Libby Brockhoff. ECD/Partner: Franklin Tipton. Managing Director: Eric Dunn. Associate Creative Director/Art Director: Jarrod Gustin. Associate Creative Director/Copywriter: Madeline Lambie. Jr. Creative Strategist/Planner: Caroline Sinclair. Art Director: Katherine Stewart.