FARMERS INSURANCE / TOGGLE
PROTECT YOURSELF FROM YOURSELF
Launch the first campaign for Millennial-centric renters insurance company Toggle, backed by Farmers Insurance, and help with its market expansion efforts into new states. How? Make light of the struggles of “adulting” and create sharable content that Millennials can relate to and laugh at to ease their mind about signing up for renters insurance.
The creative ideation for the Toggle offering was driven by Odysseus Arms unique ThirdEye™ audience collaboration approach. It allowed the strategic team to work with the Millennial audience to develop a nuanced and intimate understanding of how to gain the attention of consumers in need of renters insurance.
To hear more about my work as a Creative Strategist for Farmers Insurance / Toggle, contact me!
Team: Odysseus Arms.
CEO: Libby Brockhoff. ECD/Partner: Franklin Tipton. Managing Director: Eric Dunn. Creative Strategist: Caroline Sinclair. Associate Creative Director: Madeline Lambie. Art Director: Katherine Stewart.